Create a visual identity toolkit that would represent the association, and scale out to other buildings (under the same administration) that wanted to partake on the work of broadcasting information on tenants rights and housing justice.
When COVID-19 hit, housing insecurity surged for tenants. In response, our building's association group expanded to join the broader housing rights movement. We discovered many other buildings under the same administration via neighbors seeking organization, prompting us to reassess our mission of gathering and distributing resources.
To start helping the neighbors organize I started laying out the association using an accessible cloud-based storage service, with folders to act as repositories for each building, and laying the ground to provide their starter kits.
Each building has their own version of the main PTA logo. The visual language, shared across multiple buildings, established a brand identity but most importantly, sent a message to the administration: we are organized, mutually supported, and not isolated.
The canvassing materials are meant to be doable by most – easy to replicate, printed at home, and by people that may not come from a design background.
Social media posts furthered the association's brand, reaching out to tenants that might have missed canvassing, and maintain connection with parallel organizations. Posts with text/information are intercalated every so often between photos or videos and always carry a big headline that is readable from the grid so each topic is easily identifiable.
